With the US replica watch retail business cautiously optimistic for 2023, Rob Corder talks to Jeff Hess, CEO of Duber Time, Hess Fine Art, Old Northeast Jewelers and a fake Breitling boutique in Tampa about getting it right.
I would like to talk about the success of your Breitling replica watches boutique in Tampa, which was one of the first in the United States to open using the new franchise model and industrial loft apartment design. How has that project worked out for you?
JEFF HESS: We opened the store around three years ago, just before the pandemic and soon after Georges Kern took over as CEO. It is a standalone boutique using the new design concept. As you know, they changed from something that was seen as quite masculine to a more cosy and friendly style.
Our super clone Breitling boutique is located in Tampa’s upscale International Plaza and Bay Street mall, home to nearly 200 stores and 15 restaurants including Neiman Marcus, Nordstrom, Tiffany & Co., Burberry, Gucci, Mayors and Louis Vuitton.
We opened the 1,200 square foot space in 2019, and it has been extraordinary. The success seems to be down to a combination of the boutique design and the direction that Georges Kern has brought in, along with the expertise of the experienced Breitling team that we deal with in the USA.
When you combine the strength of the luxury Swiss replica watch market right now in the United States with the journey that cheap fake Breitling is taking us on, plus our aggressive marketing and advertising, it has added up to an astounding performance at our Tampa boutique.
The designs are amazing and the sales are stunning. From what we have been told, for six months of the year, we are the number one Swiss Made Breitling replica boutique in the USA.